Impressive start: making a striking debut

Located amid the lush green landscapes in Mirdif, Millennium Place Mirdif started operations amid a competitive landscape last year and attracting a good number of domestic and international guests, including GenZ travellers as well as families. Bassam Bou Sleiman, General Manager, Millennium Place Mirdif, shares the hotel’s journey over the year with TRAVTALK.

Shehara Rizly

You started operations almost a year ago, how has it been in terms of business?

It’s almost a year now, the business has been progressing month on month and doing great. We have achieved a great result financially and a well-regarded customer satisfaction score. We have celebrated most of the local events and participated through themes that added value to our customers. I can confidently say that we have grabbed a good market share among our competitive landscape.

Which are the most important markets that you are targeting?

From Day one, we have been successful to identify our target markets and business segments. As a lifestyle-leisure hotel, we have positioned the property successfully and we target domestically, regionally and international markets as well.

How important are travel agents/ bookers for you?

We have a great partnership with all travel agents and bookers, as they are a main pillar for the hotel business. They contribute a major share of income to our hotel, and we take serious relationship
management to maintain and progress productivity.

Are there any new campaigns that you will be looking at to promote the hotel?

We do have upcoming campaigns that will be prompted in line with the DTCM vision, especially our long stay promotions, which we are currently targeting with the increased number of residents in Dubai and our goal is to attract more long stayer into our property, as we offer fully furnished apartments as well.

Summer is also a time for staycations, do you see an increase in this market?

Our hotel is situated in an urban location, but within the city and uniquely overlooking to the  biggest green landscape in Dubai, the Mushrif Park. The facilities we offer, such as an overlooking infinity pool to the park and a wellness and beauty centre where we capitalize our staycation offering and value proposition in link with the wellness and leisure attraction of the hotel, enable us to offer guests take a break and enjoy a unique wellness staycation at an affordable rate, whether during weekdays or weekends.

What are the plans and expectations for this year?

Well, our plans are all set for the rest of the year, and we expect to continue our progression in developing the hotel business further, thanks to the market demand, which has been promising since Q1 2023 and is continuing with a positive outlook.

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