Link ME, a Dubai-based hospitality and tourism advisory specialist, marked its entry into Asia with the signing of a joint-venture agreement with Mandirijaya Bumi Sejahtera, a subsidiary of Indonesian real estate developer Paramount Enterprise International.
The partnership agreement was signed in Jakarta, resulting in the formation of a joint venture company, Link ME Indonesia, which will provide specialised hospitality advisory and education services for the Indonesian market and Asia at large.
Asia is an exciting market for the hospitality, travel and tourism industries, and Indonesia is fast emerging as one of the top destinations for leisure and business tourism, believes Bassem Terkawi, Co-Founder and &CEO, Link ME. “Partnering with Paramount Enterprise is a big step for us as we embark on our international expansion journey in Asia. As a provider of end-toend specialised advisory serYLFHV/LQN0(FHUWDLQO\KDV the ability, drive and passion to deliver bespoke hospitality solutions to, and for, the Indonesian market.”
Esther Yuanita, Speaker of the Board, Mandirijaya Bumi Sejahtera said, “Building a solid foundation to facilitate a thriving hospitality industry in Indonesia that benefits generations to come is one of our core objectives. Identifying strategic partners such as Link ME with specialised expertise across the hospitality spectrum, is a key part of our growth and expansion strategy.”
“With the phenomenal tourism growth that Indonesia is witnessing, the need for local and international, skilled and qualified, resources becomes a necessity. From circa 6.7 million jobs in 2016 to circa 9 million jobs in 2027, the travel and tourism industry’s contribution to employment is expected to grow at 2.9 per cent p.a. Our Centre for Hospitality and Leadership (CHL), offering state of-the-art interactive education programmes across all levels within the hospitality industry, will soon be expanding to Indonesia and directly cater to this growing demand for competent talent,” said Georges Chakar, Co- Founder and Managing Partner, Link ME.
Further entrenching its presence in the country, Link ME also signed an agreement with Parador Hotels and Resorts, a business unit of Paramount Enterprise International providing one-stop hospitality management services. Link ME will provide a range of hospitality portfolio design strategy and asset management services including strengthening the brand positioning and value proposition, increasing profitability and market share, and developing local and international business expansion models.
Link ME indonesia will provide a range of hospitality services including development consultancy and advisory, F&B advisory, destination development and education. These services will be provided from Link ME Indonesia’s Jakarta office slated to open in the fourth quarter of 2018 in Indonesia and across other Asian markets.