TTME AUGUST 2018 - PG - 5

Maximise revenue performance

Dubai Tourism has developed a training programme on revenue management led by prominent industry experts from ‘Insights Out’ to help ensure that Dubai’s resilient hospitality sector continues to maintain global price competitiveness.

TT Bureau

The Revenue Management Workshop will bring together hotel revenue managers, reservation managers, sales and marketing managers for a hands-on session to share fundamental best practices in yield management and forecasting, in addition to monitoring applications and tools. The comprehensive programme spread across 24 sessions, facilitated in partnership with ‘Insights Out’, specialises in both research and revenue management across the hospitality and service industry. With the aim of training 600 professionals, each session has been designed to host a maximum of 25 participants in a personalised and immersive learning environment. Trainees will be educated on key aspects of revenue management, including data analysis, optimising and driving demand, and evaluating industry standards to set best possible pricing strategies. Workshops will offer immediate takeaways inclusive
of templates, worksheets and monitoring tools with sessions hosted throughout July and August. InsightsOut provides revenue management best practice to help businesses across the hospitality and services industry maximise their revenue performance.

Commenting on the programme, H E Helal Saeed Almarri, Director General, Dubai Tourism said, “A resilient hospitality sector that demonstrates sustainable growth is a key enabler to Dubai’s competitive tourism proposition. We believe that there exists added potential for greater educational resources and professional trainingfor members of the hotel sales, marketing and revenue management divisions. With hospitality roles quickly evolving to meet the needs of a fast-paced industry, understanding revenue management tools, processes, and how to apply the concepts to manage inventory and rates remain key to designing effective strategies to thrive in prevalent market conditions.”

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