TTME FEB 2018-PG 14_2ND

MICE experts in Turkey

The 5th ACE of MICE Exhibition by Turkish Airlines is set to be held from February 21-23, 2018 at Istanbul Congress Center. Volkan Ataman, President, Tourism Media Group shares details with TravTalk.


Q) What is the focus and new features of the exhibition for 2018?
During the exhibition, while B2B meetings are going to be held, you will be able to find solution partners all together to design innovative and attractive events under the umbrella of Ace of MICE Exhibition by Turkish Airlines. World’s well-known exhibition and festival designer Italian Valerio Festi, guru of the event technology Corbin Ball, live experience strategist and owner of White Fox Consultancy Mat Johnson’s sessions are going to be performed simultaneously three days in a row. In addition, package of educational programmes ‘Return on Investment (ROI), ‘Digital Innovation’ and ‘Integration of the New Generation’ will take place during the exhibition. We are open for registrations for exhibitors, press and others. You can visit our website, and can always contact us on

Q) What are the steps taken by the Turkish government to encourage MICE tourism in the country? How is the MICE market in Turkey?
Turkish government encourages MICE tourism by making collaborations, providing the expanses of international media partners. The government has funded industry members and speeded up the marketing activities.

Q) How important is the Middle East market for Turkey? Middle East and Gulf Countries have been very similar to Turkey in countless aspects. Religion, socio-cultural dynamics and geographical location are the factors that bond Turkey with Middle Eastern countries since many years. In respect to this, Turkey and especially Istanbul stands as the modern statue of Islamic community. As a result of these connections, the demand for the Turkish destination from these countries have been enormously increasing year by year. Currently, for Turkish industry players, this demand becomes the major force for income.

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