Nordic spend to reach US$ 810 mn

Nordic tourists travelling to the GCC from Denmark, Norway, Sweden, Finland and Iceland, are expected to generate an estimated US$ 810 million in travel and tourism revenue by 2024, according to data published ahead of Arabian Travel Market to be held from April 19-22, 2020.

The latest Colliers International research, commissioned by Reed Travel Exhibitions, the organiser of Arabian Travel Market, predicts the UAE will witness the highest growth, with total tourism spend by Nordic visitors projected to reach US$ 718 million by 2024, an increase of 36 per cent when compared with figures from 2018 and tourism spend per trip to reach US$ 2,088. Building on this, Saudi Arabia is expected to witness the second largest increase followed by Bahrain, with total Nordic tourism spend estimated to reach US$ 86,670,000 and US$ 53,000,000 respectively, by 2024.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said, “The Nordic countries’ outbound tourism market has experienced incremental growth over the last five years, with 50.5 million overseas visits made by residents during 2018 alone. And, with Nordic citizens enjoying one of the highest average incomes in the world and being amongst the world’s highest spenders while travelling abroad, the GCC is looking to capitalise on their spending power over the next five years. Adding to this, ATM is witnessing this growth first-hand with the number of delegates, exhibitors and attendees interested in doing business with these countries increasing by 35 per cent between 2018 and 2019.”

Looking at Nordic outbound tourism figures, arrivals from Denmark, Norway, Sweden, Finland and Iceland to the GCC will increase 23 per cent over the period 2018 to 2024, driven by an increasing number of new and direct flight routes, relaxed visa requirements and the vast number of unique travel experiences that the region has to offer.

According to the Colliers data, approximately 383,800 Nordic citizens will travel to the GCC in 2024, with Swedish tourists leading the number of arrivals, totalling 191,900. Visitors from Denmark will follow with 76,700 arrivals, closely followed by Norway, Finland and Iceland with 62,800, 47,200 and 5,200 arrivals, respectively. Curtis said, “The UAE will continue to be the preferred GCC destination for Nordic tourists, welcoming a projected 342,200 tourists by 2024. Saudi Arabia and Oman will follow with 17,300 and 16,500 tourists respectively.”

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