RAK promotes domestic tourism

RAKTDA hosted a two-day re-familiarisation experience for its valued partners in the UAE. Participants included Managing Directors and CEOs from leading travel agencies including BCD Travel Dubai, Al Naboodah Travel & Tourism Agencies, Sharaf Travel & Tourism Group, Trans Arabian, Cozmo Travel, Al Tayer Travel, Deira Travel and IBYTA.

The curated two-day itinerary was aimed at providing greater insights into Ras Al Khaimah from a domestic travel perspective, given its combination of cultural offerings alongside natural and sprawling landscape, including 64 km of stunning beachfront and striking mountain range with the UAE’s highest peak – Jebel Jais.  Participants in the programme experienced renowned hospitality with global brands including Rixos Hotels as well as dinner at the Ritz Carlton Al Wadi.  They also received a preview of 1484, the highest restaurant in the region located atop Jebel Jais, which is set to formally open on October 1, 2020.

While travel in 2020 has come to a virtual standstill, Ras Al Khaimah is witnessing the green shoots of recovery driven through many of its initiatives including becoming the first safe city worldwide to be certified by global risk management leader Bureau Veritas as well as the World Travel & Tourism Council (WTTC).  By re-cultivating domestic travel and offering value added opportunities to local tourists, the destination wrapped up its 12-week long shortcation summer campaign to the success of over 15,000 rooms nights which helped catapult Ras Al Khaimah as the leading destination year-to-date in RevPAR across the UAE and the GCC.