Sabre Corporation will release the latest technology forecast, Sabre Lab Report 2018 at the Arabian Travel Market (ATM 2018) and sponsor the technology theatre from April 22-25, 2018. The 2018 report evaluates automation, authenticity and blockchain as three major areas for consideration.
Demonstrating its latest technology, Sabre will launch the new Sabre Red Workspace (nSRW), a modern platform built around its core GDS infrastructure to provide more services and faster value to customers. The system is considered to be the next-generation travel agency platform, with new decision support tools, predictive data insights and merchandising capabilities that bring agents and suppliers together to create personalised experiences for travellers. It is developed to help customers meet the new, more empowered traveller who increasingly wants personalisation and choice.
Mark your calendar for Sabre panel on April 22. The technology theatre panelists include Jorge Vilches, Senior Vice President, Air Line of Business, Sabre; Muhammed Chbib, Founder and CEO, Tajawal and Ross Veitch, CoFounder & CEO, wego.com. A Sabre panel discussion will be held on April 23 on the topic ‘The Middle East Travel Landscape’. Executive speakers from Sabre will discuss industry challenges and latest technology trends in the travel and hospitality sector, including distribution evolution, online travel, personalisation, emerging technology, retailing and digitalisation. The travel industry is driven by high advanced technology infrastructure and adoption of consumers’ technologies backed with an increased appetite for travel. The landscape of the travel industry is transforming and so are the roles of travel players. Industry stakeholders including providers, intermediaries and sellers need to work together to complement each other’s roles. Sabre is bringing together industry experts to discuss how they can work together towards a less fragmented ecosystem and recognise how data can be used to achieve personalisation whilst recruiting emerging technologies to improve traveller experience.
Join another discussion by Sabre and Dnata executives about the travel landscape between online and offline ways to succeed in a competitive market. The speakers include Raymond Vrijenhoek, Vice President, Sabre Travel Network—Middle East and Antonio Fellino, Vice President, B2C Retail & eCommerce, dnata Travel. The next session involves ‘Beyond NDC: The Evolution of Travel Retailing and Distribution’ with Madhavan Kasthuri, Senior Director—Technical Support, Sabre Travel Network, EMEA on April 24. With IATA NDC, the next generation of airline distribution has begun.