TTME DEC 2018 - PG 5

Stay abreast of the latest food trends

Under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy PM, Minister of Presidential Affairs & Chairman, Abu Dhabi Food Control Authority, the 9th SIAL Middle East, the regional food, beverage and hospitality trade event, is set to be held at ADNEC from December 10-12.

TT Bureau

Expected to draw participation of over 1,000 exhibitors, above 30 country pavilions and more than 20,000 industry experts from over 50 countries, the upcoming edition of SIAL Middle East is set to mark a significant growth in terms of participation from leading local, regional and international food organisations.

Thamer Al Qasemi, Chairman— Organising Committee, SIAL Middle East, said, “Within a short time span since its inception, SIAL Middle East has become one of the most anticipated industry events in food-related sectors within the region and beyond. In organising this annual platform, we seek to highlight the promising investment opportunities in this vital sector at a time when food security and food supply chain sustainability are high on national and international agendas.”

Al Qasemi added, “SIAL Middle East also serves as an ideal opportunity to highlight the compelling quality preposition and competitive advantages of various local products that meet the highest international standards. The event also helps the local food industry, especially small and medium enterprises (SMEs) in the UAE in general and Abu Dhabi in particular, to expand their business operations into new markets.”

Joanne Cook, Managing Director, SIAL Middle East, said, “SIAL Middle East has witnessed significant growth over the past editions, becoming one of the most important events and an ideal platform for showcasing investment opportunities in the region’s fast-growing food industry. In addition to providing opportunities for networking and interaction with key representatives from major food producers and exporters from across the globe, the event offers an ideal platform to build strategic partnerships with industry peers.”

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