TIME Hotels has underscored its commitment to staff welfare and dedication to positively supporting local communities with the launch of the group’s 2021 CSR calendar.
The campaign, which is based around the four pillars of workplace, marketplace, community and environment, has been a mainstay of TIME Hotels’ commitment to improving others’ lives and forms part of a 12-month programme of initiatives. Each month TIME will focus on a different theme with the year kicking off with team building and strengthening bonds within the workplace. A range of health initiatives will also take place in the first half of the year, as well as a cleanup drive to support environmental goals and a focus on female employees as part of International Women’s Day. Earth Hour and Ramadan will be honoured in March and April, respectively. The second part of the year will begin with a blood donation drive. Breast cancer awareness will occur throughout October and prostate cancer awareness in November, before rounding out the year with a special festive celebration. A happiness initiative will be rolled out throughout the year, focusing on both employees and hotel guests.
Eddie Ignatius, Corporate Director of Quality & Business Excellence, TIME Hotels, said, “After the difficulties faced within the tourism industry in 2020, staff morale and workplace happiness are now
more than ever, of the utmost importance.”