Palladium Hotel Group, a prominent Spanish hotel chain with a portfolio of 50 hotels in over six countries such as Spain, Mexico, Dominican Republic, Jamaica, Italy and Brazil, broadens its market for the Middle Eastern traveller. Sandra Polo, Asia & MEA Commercial Director, talks about their plans.
Could you update us with a brief of the Group and the many brands that it represents?
Each hotel in Palladium Hotel Group has an extensive culinary offer and a wide range of services, with exclusive options to make each stay a unique experience. It boasts key Spanish hotel properties, such as Hard Rock Hotel Ibiza, Hard Rock Hotel Tenerife and Ushuaïa Ibiza Beach Hotel. Recent additions to the company include the new brand Bless Collection Hotels with its two properties: Bless Hotel Madrid and Bless Hotel Ibiza. The brand is a pioneer in hedonist luxury and specialises in exclusive services, advanced technology in all areas and outstanding features like signature restaurants and sky lounges. In addition, the four-star Palladium Hotel Costa del Sol, situated in the idyllic beach town of Benalmádena, is Palladium Hotel Group’s third opening this year and its first hotel in the south of Spain.
Are there any specific brands that cater to the Middle East market?
Yes and they are as follows: Only YOU Hotels TRS Hotels, Ushuaïa Unexpected Hotels, Bless Collection Hotels.
In promoting these properties how will the agents benefit? With regards to the agents, Palladium Hotel Group is a company that considers the relationship very much between quality to price, considering the high standards of its offer and its personalised options that guests may enjoy.
Agents will be able to offer a wide range of options for almost every and each client. Our offers and services are all centred around our guests. We offer exclusive experiences that adapt to each segment depending on each brand and destination.