TravTalk Middle East Online Magazine
The Ministry of Tourism, Arts and Culture Malaysia, through its agency Tourism Malaysia, announced that the country welcomed 194,440 tourists from the Middle East region in 2024. Malaysia is eager to welcome 45 million international visitors to achieve RM270 billion (US $60.8 billion) in tourism receipts by 2025, the authorities stated.
TT Bureau
Malaysia welcomed 194,440 tourists from the Middle East region in 2024, Tourism Malaysia announced at a press conference in Dubai recently. It also launched a video of ‘Visit Malaysia 2026’ (also VM2026) on the occasion, which highlighted surreal experiences in Malaysia. The Malaysian delegation was led by Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture, Malaysia, who was accompanied by Datuk Manoharan Periasamy, Director General, Tourism Malaysia. The delegation comprised 82 different organisations, including five state tourism boards, 34 tour operators, 35 hotels and resorts, five tourism products, two tourism associations and an airline.
Tiong King Sing said: “Our multi-pronged VM2026 strategy provides a comprehensive framework to boost Malaysia’s visibility, enhance destination accessibility and elevate our tourism offerings.”
The VM2026 logo, a symbol of Malaysia’s vibrant culture, natural beauty and global appeal, served as a visual representation of the country’s readiness to welcome tourists from around the world. Adopted as the campaign’s official icon, the Malayan Sun Bear, a proud and endangered species, reflected Malaysia’s deep commitment to wildlife conservation. Designed in an animated style, the mascot intended to resonate with audiences of all ages, evoking a sense of warmth and joy while enhancing Malaysia’s image as a welcoming and family-friendly destination.
Official VM2026 theme song, titled ‘Surreal Experiences’ captured the essence of Malaysia’s unique offerings.
