TravTalk Middle East Online Magazine
The 28th edition of Dubai Summer Surprises, which kicked off on 27 June and will continue until 31 August 2025, with a host of new experiences for both residents and international visitors. Over 200 hotels and 4,000 retail outlets will participate with great deals, such as staycations, daycations, flash sales and discounts to attract the entire family.
TT Bureau
Suhaila Ghubash, Vice President – Events and Festivals, Dubai Festivals and Retail, talking about the event with TRAVTALK, shared that what started out as a simple children’s summer fun arena has changed its concept, as it offers non-stop summer fun with thousands of ways to shop, dine, stay and play at pocket-friendly prices for the entire family.
“This year’s Dubai Summer Surprises is our most dynamic and value-packed edition to date, with thousands of unbeatable offers, compelling retail promotions and endless experiences showcasing everything that makes the emirate a truly global, world-class, and diverse family destination. Promising a summer well spent for everyone, DSS 2025 (Dubai Summer Surprises 2025) strengthens Dubai’s standing as a city brimming with unbeatable value, seamlessly bringing together every major tourism pillar – be it retail, hospitality, entertainment, gastronomy, or leisure. Our packed programme offers compelling reasons for residents and visitors alike to stay and explore unique citywide experiences that are accessible, exciting, convenient and full of unforgettable moments at the best value time of the year,” Ghubash said.
In 2024, Dubai Summer Surprises conducted 45 concerts and events, gave away prizes valued at 10 million, over 344 hotel offers were available with 140,000 Modesh World visitors. This year too, they anticipate many visitors, who can enjoy 66 days of non-stop fun. For the first time ever in DSS history, Dubai’s favourite summer festival will unfold in three curated shopping seasons, each delivering fresh new offers, limited-time flash sales, the biggest prizes and unbeatable value across the city’s leading brands.
This year’s line-up of iconic and only-in-Dubai summer experiences include the first-ever editions of DSS Gahwa Beats, 10 Dirham Dish, brand-new Modesh adventures, plus the return of iconic festivals.
