‘Net zero’ pledge by ATM

ATM, the leading travel and tourism event for professionals throughout the Middle East, has announced that ‘Working Towards Net Zero’ will be its official theme for ATM 2023.

TT Bureau

Arabian Travel Market (ATM) will be held at the Dubai World Trade Centre on 1-4 May 2022. RX (Reed Exhibitions), the organiser of ATM, will celebrate its 30th annual event by unveiling a dedicated sustainability pledge, not only to make the ATM 2023 event more sustainable, but also to announce 30 long-term goals.

Danielle Curtis, Exhibition Director, ATM, said: “If the UAE and the wider Middle East are to achieve their net zero ambitions, the travel and tourism industry will play a vital role, given its share of regional economic activity and of course its growth potential. With COP27 being held in Sharm El Sheikh this year and COP28 in Dubai in 2023, it is essential that hotels, airlines, leisure resorts and all associated companies start to put their sustainability strategies in place. While unveiling our strategic path to net zero, ATM 2023 will also provide an ideal platform for industry players to engage with sustainability experts and their peers to address the challenges of achieving net zero.”

According to a World Travel and Tourism Council (WTTC) report, travel and tourism account for between 8 per cent and 11 per cent of the world’s emissions. It also revealed that 42 per cent of the travel and tourism businesses analysed currently have publicly announced climate targets.