‘NDC offers personalisation’: Blueberry

One of the most positive trends in global tourism in recent years has been the rise of eco-friendly travel. Committed to embracing this shift, Blueberry Travel recognises the importance of responsible travel and strive to offer options that minimise environmental impact while enriching the travel experience, says Suresh Kirplani (Steve), President and Partner, Blueberry Travel.

TT Bureau

Suresh Kirplani (Steve), President and Partner, Blueberry Travel, says that their focus on sustainability reflects their dedication to preserving the planet for future generations while meeting the evolving needs of conscious travellers. “Our company is actively integrating sustainability into our operations and travel offerings through various initiatives. We focus on reducing our carbon footprint by minimising paper use with digital solutions and optimising energy consumption in our offices. Additionally, we promote sustainable travel options by partnering with eco-friendly accommodations and transport providers, ensuring our clients can choose greener alternatives,” he explains.

“We have noticed a significant increase in demand for sustainable travel options from our clients. To address this, we provide educational resources about eco-friendly choices and curate travel packages that emphasise sustainable practices. By offering options like carbon offsetting and partnerships with local organisations, we empower our clients to make informed decisions that align with their values,” he adds.

Initiatives and partnerships

Blueberry Travel’s initiatives also include collaborating with organisations specialising in sustainable tourism. “We promote local experiences that support community initiatives and reduce environmental impact. For example, we have partnered with eco-certified hotels and sustainable transport companies to provide our clients with a comprehensive, eco-friendly travel experience. These partnerships help us encourage responsible tourism while meeting the growing demand for sustainable travel,” he says.

NDC technology utilisation

On the technological front, they are leveraging New Distribution Capability (NDC) to enhance their offerings. “NDC allows us to provide a more personalised booking experience by accessing richer content, dynamic pricing, and tailored options based on customer preferences. This not only enhances customer satisfaction but also enables us to stand out in a competitive market,” says Kirplani.

However, integrating NDC technology has not come without challenges. “Adapting our existing systems and training staff has required significant effort. Nevertheless, the benefits outweigh these challenges. NDC provides us with greater flexibility in pricing and allows us to offer unique products that traditional GDS cannot,” he adds.

Future of airline distribution

Kirplani says, “Looking ahead, we see NDC having a profound impact on the future of airline distribution. It will enable airlines to differentiate their offerings, fostering a more customised and personalised travel experience. As travellers increasingly seek tailored options, NDC will facilitate this demand, allowing for a more engaging and satisfying journey.”

Changes in corporate travel

The corporate travel landscape has transformed significantly in recent years, influenced by many factors, such as remote work and changing employee expectations. “To adapt to the changes, our company has implemented flexible booking options and enhanced virtual meeting solutions, catering to the evolving needs of businesses,” he reveals. Talking about industry trends, Kirplani says, “We are witnessing key trends in corporate travel, particularly in technology, service expectations, and cost management. Companies are increasingly focused on traveller safety and wellness, integrating technology for seamless travel, and data analytics for better cost control.”