TravTalk Middle East Online Magazine
Amsa Hospitality, a homegrown brand in the Kingdom of Saudi Arabia, is supporting Saudi Vision 2030 by adding more inventory to the industry. Speaking to TRAVTALK on the sidelines of Saudi Travel Market 2024, Amsa Hospitality’s management team members explained how their dynamic beginnings will revolutionise the hospitality industry in the Kingdom of Saudi Arabia.
TT Bureau
Amsa Hospitality has been rapidly expanding across the Kingdom of Saudi Arabia since it launched in 2022 under the visionary leadership of its founder, Mohammad Alathel. With an ambitious plan for the next decade, Amsa Hospitality is keen to transform the Saudi hospitality scene through sustainable innovation and become a reliable partner for key players in the industry.
The company’s business model is agile, evaluating all opportunities to expand their portfolio of managed assets across the Kingdom. Among the various models Amsa Hospitality operates with, franchising and partnerships are key, allowing the company to expand rapidly by leveraging local knowledge and existing infrastructure.
High Potential
As part of its 2023 agreement with Accor, a major hospitality partner, Amsa Hospitality is pioneering the entry of international hotel chains to the country’s secondary cities, areas often overlooked. This focus gives it a distinct competitive edge, allowing it to tap into untapped potential. Its approach combines innovative market strategies with cultural authenticity, making it a strong contender in the hospitality industry. As the Kingdom gears up to unveil its Vision 2030 projects to the world, Amsa Hospitality is actively supporting this vision by positioning itself as a service-oriented hospitality group, ready to showcase several Saudi destinations on the global stage.
Talent Acquisition Drive
Amsa Hospitality has recently launched its own hospitality academy in partnership with Luxury Hotel school Paris, further enhancing its reputation as a top-tier contributor to the Kingdom’s educational endeavours.
Amsa Hospitality Academy is open to all Saudis interested in pursuing a hospitality career, not only prospective employees of hotels managed by Amsa Hospitality. The collaboration with the French training school adds to Amsa Hospitality’s already extensive range of recruiting initiatives while also providing development opportunities to benefit the entire national hospitality sector, including other hotel groups.
Key to the success of the newly-launched academy will be the many partnerships with leading educational players in the public and private sector.
Sustainable Operations
Sustainability is a core pillar of Amsa Hospitality’s ethos. The company invests in eco-friendly practices, including energy-efficient buildings, greywater systems, and using materials from sustainable suppliers. Additionally, Amsa Hospitality emphasizes community engagement by supporting local economies through job creation, sourcing local products, and participating in development projects. Their initiatives have already led to concrete results and continue
to yield improvements in their daily operations.
Human-Friendly Tech
The company’s commitment to innovation is another critical factor, as they aim to make their guests have the most seamless experiences using modern technology. Yet the use of hotel tech should never replace the human touch that makes the industry so special. In today’s world, it is imperative to strike the right balance between the warmth of human interaction and the efficiency of technology. As it grows in market share, Amsa Hospitality is carving out a unique niche in the global hospitality industry by combining affordability with reliable quality. It is also well-positioned to capitalise on the increasing demand for curated experiences.
