TravTalk Middle East Online Magazine
Iftikhar Hamdani, Area General Manager – Northern Emirates, Coral Beach Resort Sharjah and Bahi Ajman Place Hotel, in an interview with TRAVTALK, shares that this year has been quite successful in terms of occupancy for their properties in Sharjah and Ajman. This uptick in occupancy also pushed the revenue higher while also attracting new source markets.
TT Bureau
How has been this year for the two properties in terms of revenue?
This year has been exceptionally rewarding for both Coral Beach Resort Sharjah and Bahi Ajman Place Hotel. We are thrilled to report a remarkable occupancy rate of 96 per cent at Coral Beach Resort Sharjah, coupled with a 15 per cent increase in Total Revenue Per Available Room (TrevPar) compared to last year. Similarly, Bahi Ajman Palace has also performed admirably with a 95 per cent occupancy rate and a commendable 5 per cent growth in TrevPar, building on last year’s record-breaking financial achievements. These results reflect our commitment to excellence and our ability to adapt to the evolving market.
What are the key source markets this year?
This year, our key source markets remain strong, particularly in the CIS and Russian regions, which continue to be our primary feeder market with no competition from other regions. We are observing a notable increase in interest from Belarus, Germany, and the UK, especially with sports teams, as we are hosting international cricket and football teams globally. We are also actively working to penetrate the DACH market, aiming not only to secure bookings from Germany but also to expand our reach into other German-speaking countries as well.
Could you share some of the new initiatives towards sustainability?
Coral Beach Resort Sharjah and Bahi Ajman Palace Hotel are excited to announce new initiatives towards sustainability that aim at addressing critical environmental challenges: Air-O-Water Technology converts humidity from the air into clean, drinkable water at Bahi Ajman Palace Hotel. Our second initiative involves the deployment of state-of-the-art Compost Machine designed to convert organic waste into nutrient-rich compost. Both initiatives are designed to empower communities by enhancing access to resources and promoting responsible waste management.
Do you have a significant contribution from agents or corporate bookers? If so, could you share their importance.
Coral Beach Resort Sharjah and Bahi Ajman Palace Hotel recognises the vital role that travel agents, and corporate bookers play in the travel and tourism industry. Their contributions are instrumental in driving revenue, enhancing guest experiences, and shaping market trends, making them invaluable partners in our business network. As we move forward in the evolving travel landscape, Coral Beach Resort Sharjah and Bahi Ajman Palace Hotel are committed to collaborating with travel agents and corporate bookers to enhance the overall travel experience.
