Dubai’s new tourism concept

As Dubai celebrates its 30^th anniversary of its shopping festival, the organisers take a different approach to the event by introducing local partners and their work to the tourists and residents in the UAE. TRAVTALK spoke with Mahra Al Khaja, Senior Associate, Dubai Festivals and Retail Establishment, to know about the concept behind Canteen X and other offerings.

TT Bureau

Can you tell us a little about the concept behind this Canteen X?

This is the second edition of Canteen X, and we wanted to create something fresh and unique for tourists visiting Dubai for the 30^th shopping festival and residents in the community around Musharraf Park. We aimed to make it special, introducing a concept with four distinct zones. Each zone has its own mascot. The first is Savory Farid, where you will find an array of international cuisines, including Asian-style dishes, American classics like burgers and fries, Levantine favourites, and even Emirati traditional dishes or those infused with local ingredients for a fusion twist. Next is Matcha Mania, inspired by the trending matcha drink. This zone includes two standout features: a main stage hosting entertainment, such as oud performances and music to enhance the atmosphere, and a workshop area offering activities like sushi-making and matcha ice cream workshops for adults and young adults alike. The third zone, Bliss Treat, caters to those with a sweet tooth, featuring various dessert vendors. Lastly, there is the Kiddie Kingdom, a fun space for kids with inflatable play areas and workshops. Adjacent to these zones is a unique seating installation adorned with marshmallow-themed decor and lights—perfect for Instagram moments. The area also includes a screen displaying engaging content. This year, we have also introduced a platform for six homegrown SMEs. These retailers, who primarily operate on Instagram and TikTok, can now interact with customers in a physical space, offering a fresh experience for shoppers.

How does this align with the evolving concept of Dubai Shopping Festival, particularly for Gen Z?

As we celebrate the 30^th anniversary, we have seen significant growth and innovation. Technology plays a huge role, and we ensure to stay ahead by studying global and local trends. This event is designed to appeal to families, friends, Gen Z, millennials, and even Gen Alpha—essentially, people from all age groups. Everyone loves food, creativity, music, and inspiring spaces, so there’s something for everyone here.

What are the timings, and is there an entry fee?

The canteen is open from 4 pm to 12 am on weekdays, and until 1 am on weekends. Entry is free of charge. For convenience, we offer valet parking, along with a self-parking option where golf carts can transport guests to the venue.

What kind of visitor turnout are you expecting?

We anticipate a large number of visitors, especially as the winter season in Dubai is perfect for outdoor events. With the combination of tourists and residents eager to enjoy the amazing weather and unique experiences, we are optimistic about the turnout.