STM to strengthen European products

Maher Azizia, Chief Executive Officer, STM Tours LLC International, in an interview with TRAVTALK, talks about the importance of the travel industry to be relevant and consistent to reap the benefits it seeks. He shares some of the key products they will be focussing this year. Asia, Middle East and Europe have been our strongest markets, but South Africa is our newest addition, he informs.

TT Bureau

What made you a regular partner for TRAVTALK?

Since I started partnering with TRAVTALK, I have been able to find many new bookings, especially from Dubai. Some of the bookings were groups which made it worthwhile. My real message is that one has to be consistent in order to achieve results and I’m sharing this experience with you as I would like to spread the word on the importance of working with the most important channel of support, B2B media which helps our businesses grow step by step.

How do you describe the nature of your business?

We are well versed in fixed departures, especially catering to German speaking travellers/ clients. The details are shared with our clients at the necessary time, so that there is no miscommunication. Each client is looked after very well as we offer bespoke experiences. There is a great deal of increase in terms of leisure travel, as we have fixed departures, we witness this especially from groups. You could also say MICE groups too have seen a rise.

Which will be your main areas of focus this year?

Our focus is to work on the quality of our products on offer, especially in Europe, also to increase our products online. Some of the key areas we are focusing on is sustainable travel in Europe where we are promoting travelling by train. Currently, we have travel to Italy by train, as well as Spain by train from east to west. But now we are going to connect multi countries by train.

Are you looking at new markets this year?

Our stronger markets are now Asia, Middle East and Europe with various other products. However, our newest addition is South Africa as we have them with new products. From Zanzibar and Kenya. This is an exciting market, as it offers many different products catering to our discerning clients. Lately, USA has also become a market that we like, especially as we have many clients from Dubai booking with us to the USA and vice versa. The UAE and Saudi Arabia are the two top travel markets.