TravTalk Middle East Online Magazine
Datuk Manoharan Periasamy, Director General, Tourism Malaysia, in an interview with TRAVTALK, shared that they expect to close 2025 with one million visitors from the Middle East region. Having received over 190k visitors last year, they are hopeful that alongside their new initiatives and enhanced connectivity, the numbers will rise further by the end of this year.
Dr Shehara Fernando
Speaking on some of the key initiatives that Tourism Malaysia is currently working on, Periasamy said that the tourism board recognises the growing need to introduce more B2C-focused programmes tailored for the Middle Eastern market. “We have observed that younger travellers from this region are increasingly exploring destinations other than Malaysia—possibly due to a perception that Malaysia lacks activities or products that cater specifically to their interests and lifestyles. In response, we have initiated collaborations with trusted local partners in the Middle East to develop ‘soft adventure’ and lifestyle experiences that appeal to the younger demographic. While families from the region continue to choose Malaysia as a preferred holiday destination, we aim to re-engage younger travellers who are currently exploring alternatives in neighbouring countries. Our industry discussions and trade events with Middle Eastern operators have highlighted a key challenge: accessibility,” he said.
Periasamy added, “While Malaysia receives a considerable number of Middle Eastern visitors—many of whom travel for religious purposes—the seat capacity between major cities in Saudi Arabia and Kuala Lumpur remains limited. To address this, we are actively working with key airlines, including Riyadh Air and flynas. We are optimistic about launching direct routes from Saudi Arabia to Malaysia—potentially as early as the end of this year—which will greatly enhance travel accessibility and support our broader tourism goals.”
Tourism Malaysia is entering into strategic partnerships with travel specialists, such as Almosafer in Saudi Arabia and others who focus on niche tourism products. “Destinations like Sabah, Sarawak and Kuala Lumpur continue to hold strong appeal for younger visitors, particularly those interested in entertainment, urban culture and experiential travel. Malaysia also offers extensive halal dining options, with halal-certified restaurants and food experiences readily available. This is an advantage for Middle Eastern travellers seeking destinations that align with their dietary and cultural needs,” he said.
