TravTalk Middle East Online Magazine
Saudi Arabia’s Minister of Tourism, His Excellency Ahmed Al-Khateeb has launched TOURISE, a bold new global platform designed to shape a new horizon and plot a shared roadmap for the next 50 years of tourism. Built for ambition and backed by vision, the new tourism planform will convene a cross-section of public and private sector industry giants for the first time.
TT Bureau
The inaugural TOURISE Summit will take place in Riyadh from 11 to 13 November 2025, announced His Excellency Ahmed Al-Khateeb, Minister of Tourism, Kingdom of Saudi Arabia and Chairman, TOURISE, at the platform’s virtual launch. The programme, which will also be livestreamed, will focus on four core themes: The Future of AI-Powered Tourism – Innovate or Fade; The Great Tourism Reset – Disruptive Business Models and Investment; Rebooting the Travel Experience – Upgrade in Progress; and Tourism that Works – for People, Planet and Progress. A dedicated Innovation Zone will showcase breakthrough technologies and solutions from SMEs and mid to large corporations spanning AI, mobility, sustainability, and more from innovators across both public and private sectors.
Visionary leaders with tourism, technology, investment, sustainability and cultural expertise will be connected to tackle critical challenges, unlock transformative opportunities and set the agenda for a sector that is sustainable, equitable and future-focused. Along with global partners from multilateral institutions to private sector leaders, TOURISE is designed to unlock major, unprecedented deal flow, with high-value investment opportunities and access to breakthrough technologies set to be announced and activated through the platform.
Julia Simpson, President & CEO, WTTC and TOURISE, Advisory Board Member, said: “We are delighted to be a part of this global initiative and continue our long-standing collaboration across the entire tourism ecosystem. For this industry to evolve and reach its full potential, public-private sector collaboration is critical to the continued success of Travel & Tourism worldwide. Together, we can address the challenges of today while co-creating a sustainable future for tomorrow.”
