Commercial strategy meet in November

The 8th Annual Commercial Strategy Conference MEA of the Hospitality Sales and Marketing Association International Middle East and Africa will take place on 25–26 November 2025 at the Conrad Dubai Hotel, with TRAVTALK as the media partner. The event will gather the region’s leading hospitality experts for discussion.

TT Bureau

Started in 2018, the Commercial Strategy Conference MEA (CSC), has been the only conference of its kind in the region, and the go-to event for hospitality peers to discuss the industry’s most pressing issues and hottest topics. This year, the Hospitality Sales and Marketing Association International (HSMAI) Middle East and Africa (MEA) and its Advisory Board of experienced industry veterans are taking it up a notch with a jam-packed programme aimed to educate, inspire and create connections among hoteliers and thought leaders. The 2025 conference will focus on expert-led sessions by industry leaders on revenue optimisation, sales strategies and marketing trends, as well as the latest tools and technologies shaping the future of hospitality.

A standout segment of the conference is the much-anticipated annual ROCKSTAR awards, designed to celebrate exceptional on-property professionals for their bold initiatives and outstanding contributions to the Middle East hospitality industry that pushed the boundaries of commercial success. Prizes for the winners include an HSMAI certification course, event attendance and annual membership, a 50 per cent scholarship on the Executive Master’s programmes at Glion and Les Roches, along with a complimentary executive course or select e-Academy certificate, as well as two free tickets anywhere in the world in partnership with Wego.

The last date for submissions was 15 August. This year, HSMAI MEA is offering specially reduced delegate passes for university and college students and faculty, priced at just US$ 75.

Mona Faraj, President, HSMAI MEA, said, “This year’s conference is shaping up to be our most ambitious and dynamic event yet — with record-breaking attendance, a broader spectrum of topics and unparalleled opportunities for meaningful connections. Since the launch of the Revenue Optimisation Conference (ROC) in the USA two decades ago, we have continually expanded and adapted, staying ahead of the curve to equip hotel leaders with the tools, insights and strategies needed to address key challenges and capture new possibilities.”