Sharjah Unveiled – Eco-Tourism, Adventure, and Family Experiences at WTM 2025

Sharjah, the cultural capital of the UAE, is taking centre stage at the World Travel Market (WTM) 2025, showcasing its growing reputation as a premier destination for eco-tourism, adventure, and family-friendly experiences, highlighting the emirate’s unique offerings that blend nature, heritage, and modernity, creating unforgettable experiences for travellers of all ages.

TT Bureau

As the world increasingly seeks sustainable and meaningful travel experiences, Sharjah stands out with its commitment to preserving its natural landscapes, eco-friendly tourism destinations, and offering activities that connect visitors with the emirate’s rich heritage and biodiversity. From pristine deserts and mangroves to adrenaline-pumping adventures and family-friendly attractions, Sharjah is redefining tourism in the region.

A Journey into Nature’s Heart

Sharjah’s diverse ecosystems make it a haven for eco-tourism enthusiasts. The emirate is home to an array of protected areas and reserves that showcase its commitment to sustainability and conservation. Visitors can immerse themselves in Sharjah’s natural beauty while learning about the region’s unique flora and fauna.

One of the highlights is the Wasit Wetland Centre, 4.5 sq km of salt plains on the outskirts of Sharjah. Home to over 200 species of migratory birds, it is a paradise for birdwatchers and nature lovers. Visitors can explore the wetlands through designated walking trails or enjoy a guided tour to learn about the importance of preserving these delicate ecosystems.

For those seeking a more immersive experience, the Mleiha Archaeological Centre combines eco-tourism with history. Located in the heart of the desert, Mleiha offers guided tours that take visitors through ancient archaeological sites, fossil dunes, and breathtaking desert landscapes. Guests can enjoy stargazing experiences under the clear desert skies, connecting with nature in a truly unique way.

Another must-visit eco-tourism destination is the Al Faya Palaeolandscape, a site that was recently included in UNESCO’s World Heritage List as one of the oldest and most continuous records of early human presence in arid desert environments. Spanning more than 200,000 years, Al Faya offers a fascinating glimpse into Sharjah’s prehistoric past. This area is home to fossilised remains, ancient geological formations, and archaeological discoveries that date back thousands of years. Visitors can explore the palaeolandscape on guided tours that reveal the story of Sharjah’s ancient environment and its transformation over millennia. The site also provides opportunities for hiking and photography, allowing travellers to connect with the natural beauty and history of the region.

Sharjah’s Kalba Mangroves Reserve is another gem for eco-tourism enthusiasts. This coastal ecosystem is home to rare species such as the Arabian collared kingfisher and provides opportunities for kayaking, paddleboarding, and guided eco-tours. The reserve’s commitment to sustainable tourism ensures that visitors can enjoy its beauty while preserving it for future generations.

Thrills in the Great Outdoors

For adventure seekers, Sharjah offers a variety of activities that cater to all levels of thrill and excitement. The emirate’s rugged landscapes, from its towering mountains to its expansive deserts, provide the perfect backdrop for outdoor adventures.

The Al Rabi Hiking Trail, overlooking the coastal town of Khorfakkan, is a hotspot for hiking, rock climbing, and mountain biking. Adventurers can explore trails that wind through dramatic canyons and wadis, offering breathtaking views of
the surrounding landscapes. Al Rabi tower and its trail provide a stunning view of what the city has to offer along the bay below.

The Al Badayer Desert, recognised as the ultimate adventure hub, is a favourite destination for desert enthusiasts. Visitors can experience the thrill of dune bashing in 4×4 vehicles, sandboarding down towering dunes, or enjoying a camel ride to soak in the beauty of the desert. Al Badayer retreat, a luxury desert resort, offers a blend of adventure and relaxation, making it an ideal spot for those who want to experience the desert in comfort.

Water sports enthusiasts will find plenty to do along Sharjah’s coastline. The emirate’s crystal-clear waters are perfect for activities such as snorkelling, scuba diving, and jet skiing. Khorfakkan Beach, located on the eastern coast, is a popular destination for water-based adventures, offering a mix of excitement and relaxation.

Family-Friendly Fun: Creating Memories Together

Sharjah is a family-friendly destination that offers a wide range of attractions and activities designed to entertain and educate visitors of all ages. Families can explore interactive museums, wildlife parks, and cultural landmarks that provide both fun and learning opportunities.

Sharjah Safari, the largest safari park outside of Africa, is a must-visit for families. Spanning over 8 sq km, the park is home to more than 120 species of animals, including the iconic African lion and giraffe. Visitors can embark on guided safari tours that take them through different ecosystems, offering a chance to see wildlife up close in a naturalistic setting.

For a mix of education and entertainment, the Sharjah Science Museum and Sharjah Aquarium are perfect choices. The Science Museum offers hands-on exhibits and interactive displays that engage young minds, while the Aquarium provides a glimpse into the underwater world of the Arabian Gulf, featuring over 150 species of marine life.

The Heart of Sharjah is another family-friendly destination that combines culture and history. Families can wander through the beautifully restored heritage area, explore traditional souks, and participate in workshops that showcase Emirati crafts and traditions.

A Vision for Sustainable Tourism

At WTM 2025, SCTDA is showcasing Sharjah’s dedication to sustainable tourism, highlighting its efforts to provide unique experiences that honour cultural heritage and appeal to a wide range of travellers. With a focus on eco-tourism, thrilling adventures, and attractions designed for families, the emirate stands out as a unique destination with offerings for all types of visitors.