A new brand identity for L’AZURE

Paving the way for expansion from the local Saudi market to the global stage, L’AZURE Hospitality announces a comprehensive brand restructure designed to strengthen guest-centric and employee-centric values. With this initiative, L’AZURE Hospitality is setting the stage for sustainable growth, innovation, and a stronger presence in the international hospitality industry.

TT Bureau

“This is more than a restructure; it is a milestone in our vision to share the spirit of Saudi hospitality with the world,” said Nuran Kilani, Chief Commercial Officer, L’AZURE Hospitality. The restructure marks a turning point in L’AZURE Hospitality’s growth strategy. By aligning its brand identity with the core values, it is preparing to introduce L’AZURE Hospitality to international markets while maintaining the authenticity and warmth that define Saudi hospitality. The transformation reflects L’AZURE’s commitment to:

• Guest-Centric Excellence: Enhancing every touchpoint of the guest experience, ensuring personalised service and world-class hospitality.
• Employee-Centric Culture: Empowering teams with the tools, training, and environment they need to thrive — recognising that engaged employees are the foundation of exceptional service standards.

“Our guests and employees remain at the heart of everything we do, and this new chapter ensures we are ready to deliver excellence globally,” Kilani concludes.