Marriott expands portfolio in EMEA

Marriott International has ambitious growth plans for its Middle East and Africa region following signings for more than 30 properties and over 5,000 rooms in the last 12 months. In the next five years, the company plans to increase portfolio in the region by 50 per cent and debut additional brands.

TT Bureau
Marriott is set to increase its portfolio in the region to nearly 370 hotels – an increase of more than 50 per cent over the next five years. This will amount to more than 80,000 rooms across 21 brands, including the introduction in the region of brands such as EDITION, Element and AC Hotels by Marriott. In line with its development plans, the company and its property owners expect to add 30,000 new jobs across the region in the next five years, Marriot International’s planned growth over the next five years underscores the substantial emphasis that regional governments are placing on growth and investment in the travel and tourism sector. The company estimates that the 30 projects signed in the last 12 months will drive investment of about $1.8 billion by property owners.
“With clear visions set out by regional governments to grow and invest in the sector, the industry is thriving more than ever,” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International. “At Marriott International, we are proud that our owners are opening a range of jobs, as well as contributing to the ongoing growth of the region’s economy,” he said. Marriott International’s announcement of its growth plans in the region comes ahead of the Arabian Hotel Investment Conference, which has centered its 2018 theme on ‘Focus on the Future’. The conference is taking place under the patronage of His Highness Sheikh Saud Bin Saqr Al Qasimi, UAE Supreme Council Member and Ruler of Ras Al Khaimah; and founding patron His Highness Sheikh Ahmed bin Saeed al Maktoum, Chairman of Dubai Airports, President of Dubai Civil Aviation Authority and Chairman and CEO of Emirates Airline and Group. During the annual event, Kyriakidis will join the regional leaders in the panel session to discuss how hotel operators are supporting owners and adjusting to a maturing and shifting regional market.
“Marriott International’s growth in the region is a result of consistently delivering value to our owners. Our long-established presence in the region, global footprint, compelling portfolio of diverse brands, award-winning loyalty programmes and strength of our distribution platforms continue to position us at the forefront, enabling us to leverage trends to benefir our stakeholders in the the region,” added Kyriakidis.
Strong growth for luxury brands
“This region continues to present immense development opportunities for the company to strengthen its competitive position across fast-growing markets,” commented Samir Baidas, Chief Development Officer—Middle East and Africa, Marriott International. “Our growth plans across the Middle East and Africa not only reflect the high demand for our brands, but also the trust ownership groups have in Marriott International.” Historically featuring a portfolio of hotels primarily in the upper-upscale segment, Marriott International’s robust development pipeline in the region also highlights strong growth opportunities for its luxury and upscale brands.