New outlook for 2019

Enjoying a healthy footfall of tourists, ibis Styles Dubai Jumeira is now looking to maximise its online presence whilst curating innovative experiences for guests.

TT Bureau

ibis Styles Dubai Jumeira has been enjoying a good occupancy rate over the past three years since its opening. Maintaining 92 per cent is no easy task in the emirate as competition is quite high in the mid-market segment. One of the benefits the property enjoys is its location, as it is located between the business and leisure areas in Dubai. Some of the stronger markets for the hotel over the past year have a good nationality mix. UAE still holds on to the number one position, followed by India, Russia, Saudi Arabia, France, Great Britain, Germany, Turkey, Kazakhstan and Egypt. Muhammad Mujtaba Haider, General Manager, ibis Styles Dubai Jumeira, says, “We ended another remarkable year; we were able to achieve highest occupancy of 89 per cent among our direct competitors (mostly four-star hotels) and four per cent higher than last year. ”
The hotel is preparing new strategies to further develop its revenue. Haider says, “Product-wise, we will not have anything new to offer but the hotel is changing drastically in terms of business. In other words, we have spotted new markets and are working on further seeking new markets to ensure more growth in revenue.”
For 2019, the hotel will look to enhance its ranking on OTAs and social media platforms by using new digital marketing techniques. “We are encouraging our associates to gather innovative ideas, implement the selected ones and convert these into unique guest experiences. We’re teaching values to all our associates to be thankful and happy, as 2019 has been marked as the year of tolerance,” concludes Haider.