Renewed vision for Dubai Airports

Dubai International (DXB), with its new brand, plans to elevate the airport customer experience by capturing unique values of home city Dubai.

TT Bureau

His Highness Sheikh Ahmed bin Saeed Al Maktoum, President, Dubai Civil Aviation Authority & CEO and Chairman, Emirates Group
In Dubai, we continuously strive to be at the forefront of the industry globally and lead the way with unwavering ambition, innovation and timely investment. Aviation, tourism and travel have been fundamental in Dubai’s growth story and we believe this investment will yield further dividends by encouraging repeat traffic and enticing connecting passengers to visit Dubai. We recently welcomed our billionth customer at DXB, which was a remarkable milestone. Today we are making a clear statement that will ensure DXB continues to be one of the world’s most innovative airports for years to come.

Paul Griffiths, Chief Executive Officer, Dubai Airports
We are proud to launch the new DXB brand to reflect the fresh direction and truly transform DXB into the airport of the future, one that is led by a more customer-centric approach, that incorporates the hospitality, excitement, warmth and true spirit of Dubai. The new brand represents the ways in which we connect the world not only by physically facilitating access to over 220 destinations but also by transporting our customers through their experience of different cultures, food, music and art.