Bleisure at ibis Jumeira

Situated in a mixed precinct of business and leisure, ibis Styles Dubai Jumeira Hotel is a uniquely designed property connecting old and new Dubai.

TT Bureau

For travellers, accessibility of the property plays a key role in terms of a repeat guest apart from other necessities to drive them to stay at a specific property. The mid-scale brands such as ibis Styles Jumeira have continued to grow as it caters well to the needs of today’s traveller. Celebrating three years, the property has continued its momentum of a good 85 per cent occupancy.

Muhammad Mujtaba Haider, General Manager, ibis Styles Dubai Jumeira, states, “We have the biggest share from UAE, India, CIS, Saudi Arabia, France, Great Britain, Germany, Turkey, Kazakhstan, Egypt, Italy, Oman, Ukraine, China and the US. We might see a similar trend this year as well in nationality mix. Over the past year, we have achieved 89 per cent occupancy while we plan to touch 92 per cent this year. For 2019, the hotel will look at enhancing its ranking on OTAs and social media platforms by using new digital marketing techniques. We are encouraging our associates to gather innovative ideas, implement the selected ones and convert these into unique guest experiences.”

The hotel is located at a point juxtaposing new and old Dubai and is in close proximity to Sheikh Zayed Road, La Mer Beach, Etihad Museum and World Trade Centre.