Emirates’ global growth plan

Emirates is adapting quickly to ensure it is ahead of the curve via digital and mobile channel design and functionality. Adil Al Ghaith, Senior Vice President, Commercial Operations for Gulf, Middle East and Central Asia, Emirates, shares with TTME plans and strategies for the year 2020.

TT Bureau

Could you give us a brief about the plans for 2020?
In 2020, Emirates will strengthen our global network, and continue to work with our airline partners to connect our customers to even more cities around the world. On the product side, we expect to debut our premium economy cabins in November next year on the A380, along with a host of other product and service enhancements across the fleet. On the ground, we continue to pilot innovative initiatives including the use of biometric technology to provide more seamless airport experiences for our passengers. As we inch closer to Expo 2020, Emirates will be ramping up activity through marketing activities and ensure they are well equipped to support Expo visitors travelling on Emirates.

Will there be any new routes? Which part of the world will the focus be on this year? Or is it in multiple areas?
As a global carrier, we are constantly analysing trends and demand patterns for travel across the world. We will make decisions about new routes based on demand and other operational considerations, so watch this space for 2020.

The partnership between Emirates and fly-dubai has been growing over the years. What can we expect from this partnership in year 2020?
Our partnership with fly-dubai continues to generate immense value for both sides, and most importantly, our customers. In 2020, we will continue to ramp up our strategic partnership when it comes to schedule coordination and enhanced connectivity, competitive pricing, network planning and seamless journeys at DXB.

As the official carrier for Expo 2020 what initiatives is Emirates taking to promote the Expo?
Emirates is working very closely with the Expo 2020 team on commercial product support and marketing across the airline’s network which includes special discounts on air tickets for participants, in addition to specialised trade packages for industry partners and dedicated Dubai ground products, which are currently under development.

What other key areas will Emirates focus on in 2020?
Along with growing our connectivity and introducing new products and services for our customers, there will be an even bigger focus on use of technology and how we engage with potential customers and design the passenger experience around their evolving preferences.