Amadeus, Seera renew partnership

Amadeus and Seera Group have strengthened their partnership to drive technology innovation in the region’s tourism sector. This follows a year of collaboration that led to significant digital transformation of travel and tourism services. Amadeus is also supporting Seera in expanding its omni-channel consumer travel business, Almosafer, across Saudi Arabia, Kuwait and beyond.

With the renewed partnership, Seera Group works closely with Amadeus to strengthen its online business further, integrating digital touchpoints across all its operations, including its flagship corporate and government travel business, elaa. As the travel tech provider across Seera’s diverse portfolio of services, Amadeus brings cutting-edge innovation and state-of-the-art tech tools that enhance customer service standards and bring higher operational efficiency across the Group. In other highlights of the successful partnership, Amadeus is supporting Seera Group in expanding its omni-channel consumer travel business, Almosafer, across Saudi Arabia, Kuwait and beyond.

Amadeus has been an ongoing strategic partner of Seera Group and has provided a host of technical support that helped consolidate the group’s online business through tools such as Touchless that scaled up its efficiency of operations. With over 30 years’ experience in providing travel technology solutions and helping clients to optimise their business, Amadeus will provide all the businesses of Seera with greater access to an unrivalled breadth of content, enabling Seera to better serve its clients in Saudi Arabia and across the region. Seera will implement the latest Amadeus solutions relating to hotel content, virtual credit card payment capabilities, fare optimisation solutions and content via NDC (New Distribution Capability) connectivity.

Abdullah Al-Dawood, Group CEO of Seera Group, said, “We pioneered the digitisation of travel and tourism services in the region to bring enhanced customer service standards that meet the aspirations of today’s travellers. Across all our businesses, we have integrated digital solutions that have created added value for our customers while enabling us to achieve
more productivity.”

Stephane Durand, Senior Vice President Business Travel, Western Europe, Middle East and Africa of Amadeus, said, “As Amadeus renews its partnership with Seera, we are committed to continue providing product and service excellence, and we look forward to evolving the travel experience in the region even further through innovation and our long-standing expertise.”