ME focus on tech @ITB Berlin

All roads lead to ITB Berlin as the world meets on one platform in the city from March 4-8, 2020. Travel trends have witnessed different changes over the past year with technology and digital mobility taking centre stage, and the contingent from ME will be focussing on how this contributes towards travel and tourism businesses.

H.E. Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority
We are looking forward to our coming participation at ITB Berlin, the ideal platform to shine the spotlight on the emirate’s latest plans and strategies, driving in more growth for the local tourism industry, including the strong focus we have placed on outdoor leisure, eco-tourism and the growth of the hospitality industry. In fact, the main objective of our presence is to showcase Sharjah’s unique tourism product and distinctive projects, reinforcing the emirate’s position as an ideal regional and global family-friendly destination as we head towards our target of attracting 10 million visitors by 2021.

Raki Phillips, CEO, Ras Al Khaimah Tourism Development Authority
We very much look forward to participating in ITB again this year as it provides a great opportunity to engage with the industry in one of our strongest source markets. Germany continues to be one of our leading international source markets, driven by a strong appetite for the destination’s year-round offering. Our presence in Berlin will serve to reinforce the diverse appeal of Ras Al Khaimah as a destination to existing and potential trade partners through on-stand collaborations with some of our activity, adventure and hospitality providers as well as local tour operators.

Iftikhar Hamdani, Cluster GM- Ramada Hotel & Suites by Wyndham Ajman, Ramada by Wyndham Beach Hotel Ajman and Wyndham Garden Ajman Corniche
ITB Berlin has always been an excellent platform to reinforce our presence among the German and western European markets and our participation this year is exceptionally significant due to Expo 2020. Apart from networking, ITB Berlin presents opportunities to learn the latest trends in travel and hospitality and gain valuable knowledge and insights from our industry peers. Our properties have attractive and competitive offers especially designed for the German visitors, throughout the year. We ensure to provide them the best value for money.

Ahmed Al Qaseer, Chief Operating Officer – Shurooq
We are excited to grant international visitors a first look at two of our recently opened eco-retreats, Al Faya Retreat in Mleiha and Al Badayer Retreat in Al Badayer desert, along with our Kingfisher Retreat at Kalba, exhibiting for the first time all three world-class hospitality properties under our Sharjah Collection brand, at ITB Berlin this year. Exhibiting alongside our nature-inspired eco-retreats, we aim to push our agenda on sustainable and responsible tourism investments and experiences through our eco-tourism and heritage tourism projects, in the MENA region.

Inputs by Shehara Rizly