AHIC focus on future plans

The 16th edition of the Arabian Hotel Investment Conference (AHIC) took place from September 29 to October 1, 2020, addressing how the hotel industry can ‘Transform Tomorrow’. The three-day event was packed with critical insights from industry leaders.

Shehara Rizly

The programme featured over 60 speakers and was broadcast live from pop-up studios across Dubai. Each day, it was hosted in a new location with select live audiences, streamed onto a virtual platform purposed for both onsite and virtual attendees. Safety protocols were strictly observed onsite.

Jonathan Worsley, Chairman of Bench Events and Founder of AHIC, said, “We have had to start from scratch and imagine what bringing the hotel investment industry together would look like in September 2020. It’s a very different scenario to what we have done in the past as the industry has changed, our community’s needs have changed and the regulations governing events have changed. However, what remains constant and more pressing than ever, is the need for the industry to come together, connect, share information, challenges and solutions and be inspired. AHIC is an important opportunity for the industry to demonstrate its resilience and how it is evolving to bounce back stronger.

Now more than ever, the industry needs to gather and work together to ‘Transform Tomorrow’. We believe collaboration plays a key role in these challenging times, which is why ‘AHIC on the Road’ is the perfect forum at which to connect with fellow industry leaders, exchange experiences and learnings, and most importantly, plan for the future.”  “Over three days in both live and virtual sessions, we will tackle the transformation of business into future-proof operations; a business able to succeed in the ‘new normal’ of 2020 and beyond, where travel restrictions, changed operating environments and a tighter hold over costs will put pressure on owners and operators alike,” he added.