TravTalk Middle East Online Magazine
With a vision to transform tourism and real estate sector in the Sultanate in accordance with Oman Vision 2040, Oman Tourism Development Company (OMRAN Group) has revealed the Masterplan and brand identity of ‘Yiti’ — the largest integrated tourism developments in Oman.
The new master plan of the development sets a new model for urbanisation as it connects and extends Muscat, enriching its offerings and possibilities, through a multi-phased expansion approach. Spanning over 11 million square meters, the Yiti Development is a massive venture, strategically located overlooking the Sea of Oman. The master plan is designed as per placemaking principles that ensures establishment of innovative standards in urban development and architecture as well as activation of valleys, plateaus and coasts that are in harmony with the topography of the site.
The Yiti Development Masterplan, spread over four phases, offers opportunities for domestic and FDIs alike. This approach takes into consideration the accessibility to infrastructure, connection to main roads and ease of development to promote an organic expansion. Putting sustainability at the heart of its vision, the master plan emphasizes on creation of an integrated mixed use residential and resort-oriented community that includes tourism, commercial and business spaces and residential areas. This is in addition to leisure and entertainment attractions, educational and health facilities.
Commenting on it, Hashil Bin Obaid Al Mahrouqi, CEO, OMRAN Group, said, “The Yiti Development Masterplan is an epitome of progression, embodying components complementing each other, and based on a vision of balanced land use and urban design as key elements of its ethos. We have created a master plan that will be executed through holistic partnerships with world-class expertise.” With the Sultanate’s economic diversification plans in full swing, the Yirti Development Masterplan will play role in increasing the contribution of the tourism sector to the nation’s GDP.
