A new desert experience @Ras Abrouq

Visit Qatar launched a first-of-its-kind desert activation at Ras Abrouq, a premium destination that caters to the entire family, offering adventure, relaxation and cultural enrichment. Situated on the edge of the UNESCO-protected Al-Reem Biosphere Reserve in north-west Qatar, these activations present a new desert experience for visitors and residents alike.

TT Bureau

The Visit Qatar activation at Ras Abrouq, running from 18 December to 18 January 2025, offers a collection of immersive zones. Families can enjoy a harmonious blend of adventure and tranquillity, complemented by premium offerings that are accessible at affordable prices. Highlights include Our Habitas Resort, The Desert Escape, Film City, Wildlife Park, and the Glamping Zone.

Ahmed Hamad Al Binali, Director of Festivals and Events at Visit Qatar, said, “At Visit Qatar, our goal is to diversify our offering ensuring that every visitor, regardless of age, can enjoy a range of interactive and engaging experiences. From entertaining activities at the Film City zone, to the excitement of the Desert Escape with hot air balloon rides and a wide range of activations, every element is tailored to offer something for everyone.”

He added, “We have also incorporated cultural installations, live performances, and educational workshops and daily camel parades enabling families to connect with Qatar’s heritage while immersing themselves in its desert landscapes. This activation reflects our commitment to offering premium experiences that create unforgettable memories for families.”

The Film City zone offers a variety of family-oriented activities, including a coffee shop, a gift shop, and an exhibition in collaboration with the Ministry of Education and Higher Education. Visitors can also enjoy wildlife park rides, camel, pony, and horse rides, as well as a unique photo activation. Children’s workshops, traditional Qatari installations such as the Al Hosh majlis, and engaging live performances ensure that there is something for everyone. Performances include an illusionist show, mystic storytelling, and the Desert Mirage Dance.

The Wildlife Park includes safari-like experiences, with camel and horse routes allowing guests to explore the animal zones. The Glamping Zone provides a luxurious yet affordable, family-friendly desert camping experience, featuring private tents, outdoor lounges, and serene settings
for relaxation.

The Desert Escape offers a variety of activities, including hot air balloon rides, trampolines, archery, and stargazing. Visitors can also enjoy live performances, such as acrobatic shows and falcon demonstrations. Interactive activations include a roaming parade, kids’ treasure hunts, and cultural installations. This zone will also include a restaurant and a food lounge. In addition to its extensive range of activities, Our Habitas offers a variety of affordable packages, including options for weekdays, weekends, half-day passes, one-day passes, and wellness passes. Specialised packages featuring stargazing, hot air balloon rides, and more are also available.