A year of transition for Germany

Germany is readying for a year of transition in 2021 with a gradual recovery in international demand anticipated – including significant inbound visitation expected from the UAE and Saudi Arabia, according to the German National Tourism Board (GNTB).

Utilising market research institutes and 2020 figures, the GNTB predicts that keen travellers already have their bucket-list destinations lined up for when international travel restrictions are eased. “The COVID-19 pandemic and the resulting standstill in large parts of global tourism are reflected in the balance sheet for German incoming tourism in 2020. Simultaneously, international studies confirm the radiance of the Destination Germany brand, and the increasing willingness of international guests to travel,” Petra Hedorfer, CEO of the GNTB, said. “The industry has adapted and created clear health and safety measures to provide additional traveller confidence once mass travel resumes. Along the adapting customer journey, many processes were digitised, extensive hygiene concepts were developed, and tourist offers were aligned to the adjusted customer needs. This reinvented environment creates good conditions for a recovery phase.”

Incoming balance of 2020: A decrease in overnight stays

As expected, inbound tourism to Germany suffered significant drops in 2020. According to preliminary information from the Federal Statistical Office, 32 million foreign overnight stays in accommodations with at least 10 beds and campsites were registered, resulting in a decrease of 64.4 per cent compared to the previous year.

Perspective for 2021: Gradual recovery of international demand

GNTO remains optimistic, particularly following research carried out by YouGov which revealed that 48% of UAE residents and 46% of Saudi Arabia residents plan to travel abroad in 2021. Travel for ‘scenic places’ is at the top of the reasons for travel, according to 45% of the respondents.