TravTalk Middle East Online Magazine
Al Rais Travel Group, the official Destination Management Company partner for Arabian Travel Market (ATM), will focus on some of their latest verticals at the event, including travel technology solutions, such as mobile apps, analytics tools, booking and platforms. Mohamed Al Rais, Executive Director, Al Rais Travel Group, spills some more beans with TRAVTALK.
TT Bureau
What will you showcase at ATM this year?
At this year’s ATM, we are excited to spotlight the cutting-edge features and capabilities of our travel technology solutions, including booking platforms, mobile apps, analytics tools, and more. By demonstrating how our technology streamlines processes, enhances customer experiences, and fuels business growth, we aim to capture the attention of tech-savvy attendees and decision-makers seeking innovative solutions. In addition, we will emphasise on the value of our GSA representation services for airlines, highlighting our market expertise, extensive distribution network, sales optimisation strategies, and cost efficiencies. Through targeted messaging and compelling case studies showcasing successful airline partnerships, we will position our company as a trusted and reliable GSA partner capable of driving revenue and market expansion
for airlines.
Furthermore, we will showcase the unique attractions, experiences, and offerings of the destinations we represent. Through immersive visuals, captivating storytelling, and interactive presentations, we will transport attendees to these destinations and inspire them to choose them for their next adventure. Additionally, we will highlight our marketing strategies and campaigns designed to resonate with specific target markets, demographics, and travel preferences, empowering tourism boards to maximise the effectiveness of their destination marketing efforts.
As DMC partner for ATM, how will you drive more travellers to the UAE?
As a Destination Management Company (DMC) partner for ATM, our goal is to drive more travellers to the UAE by leveraging our expertise in destination marketing, strategic partnerships, and innovative promotional campaigns. We plan to achieve the goals by developing targeted marketing campaigns aimed at key source markets identified through market research and analysis. These campaigns will highlight the unique attractions, experiences, and offerings of the UAE, tailored to resonate with the preferences and interests of different traveller segments. Also, leveraging digital marketing channels and social media platforms, we will amplify our marketing efforts and reach a wider audience of potential travellers. Engaging content, stunning visuals, and interactive storytelling will showcase the diversity and beauty of the UAE, enticing travellers to visit.
How is the outbound market looking this summer?
Outbound market looks good this year. Emiratis typically plan their outbound trips by April, strategically booking in advance for summer vacations. With a preference for longer stays of 2-3 weeks, they maximise their time to fully immerse themselves in the culture, attractions, and experiences of their chosen destinations. This extended duration allows for in-depth exploration, relaxation, and the opportunity to create lasting memories with family and friends.
Key outbound destinations booked by travellers from the UAE this summer will reflect a blend of cultural exploration, iconic landmarks, and diverse experiences. Paris, London, Barcelona, Rome, and Istanbul consistently rank among favorites. Additionally, destinations like Japan and South Korea attract UAE travellers with their unique blend of heritage and modern innovations. Australia and New Zealand emerge as sought-after destinations for UAE travellers seeking outdoor adventures and natural wonders.
