An illusion ‘At the Top’

Burj Khalifa recently revamped to offer new immersive technology and digital art to create an interactive experience for visitors.

TT BUREAU

The region’s most-visited attraction by Emaar Properties, Burj Khalifa offers spectacular views of the city and beyond from the world’s highest outdoor observation deck, now welcomes visitors with a series of never-seen immersive technology experiences. VIP ticket holders can relax at a stylish new lounge as they await their turn to commence the tour. As the guests set to start the At the Top, Burj Khalifa journey, the ambience changes; white gradient glass walls provide an illusion of clouds, highlighting the heights they will scale soon and giving a first glimpse of a four-metre illuminated model of Burj Khalifa.
This new digital makeover with a spacious new welcome reception at the Dubai Mall features unprecedented immersive technology experiences and some fascinating ‘movement art’. The giant video wall creates a spellbinding ‘movement art’ of all visitors. Sensors gather the presence of every individual visitor, his/ her location and movement, and turn them into real-time digital art. The screen uses three different themes–sea water, desert rocks and mosaic motifs–to interact with the audiences. Assured to capture the fancy of everyone is a 24- hour time-lapse shot of Downtown Dubai, the 500-acre mega-development.
As the visitors continue the journey, an inspiring message of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai, greets them. They then pass by the ‘Dubai Then & Now’ digital tunnel, which provides an audio-visual narration of five key eras of Dubai’s history. Ahmad Al Falasi, Executive Director-Group Operations, Emaar Properties, said, “We have leveraged the latest advancements in digital technology to ensure that every visit, every time, by anyone will assure them delightful surprises. The digitally enhanced reception will significantly add to the convenience of our visitors from across the world.”