Anantara debuts in Saudi Arabia

Minor Hotels has announced the debut of its luxury Anantara brand in Jeddah, Saudi Arabia, scheduled to open in 2019.

TT Bureau

Anantara Jeddah Resort will be located on the waterfront in Obhur in the city’s upmarket northern district and will offer 226 guest rooms and 102 two to five bedroom villas. The property is owned by SAB Group and was previously a luxury residential compound, which will undergo a renovation and transformation. Facilities will include a selection of dining options with both indoor and outdoor seating, fitness and swimming pool areas, a kids’ and teens’ club and a library. For business guests there is a 500 square metre meeting room, which is divisible by two, plus two further meeting rooms. The resort has two receptions and lobbies; one of which is dedicated for VIP arrivals.

Spa and wellness will be a major focus of the resort, which will offer a separate female and male Anantara Spa and an impressive wellness centre. An extensive selection of wellness journeys will be available, as part of Anantara’s ‘Balance’ programme. These will include detox, destress, weight management, anti-aging and rejuvenation, along with therapies such as Ayurveda, hammam and re- flexology. Guests will be able to enjoy wellness cuisine and healthy cooking classes, with activities including yoga, Pilates and Tai Chi.

The Obhur area is undergoing a significant transformation anchored by the development of the one kilometre high Kingdom Tower, which will open in 2020 and will become Jeddah’s new city centre. The Anantara Jeddah will offer stunning views of the nearby Kingdom Tower. Jeddah is one of the preferred destinations among domestic leisure tourists and religious pilgrims as it is the gateway to the holy cities.

William E. Heinecke, Chairman and CEO, Minor International, says, “We are delighted to announce Anantara Jeddah which represents Minor Hotels’ debut in Saudi Arabia and grows our presence in the GCC to four countries. Minor Hotels has been looking for the right opportunity to expand into Saudi Arabia and we are pleased to be partnering with SAB Group to launch our luxury Anantara brand in this key strategic market.”

Sheikh Salah al Belawi, Chairman, SAB Group, adds, “We are excited to bring the concept, experience and legacy of Minor Hotels through their flagship Anantara Hotels and Resorts to Jeddah. The concept of a health and wellness resort is long overdue in KSA and our Obhur property lends itself to such a concept. We, at SAB Group, are very delighted to partner with Minor Hotels and host the Anantara brand. This venture subscribes to our Think Ahead philosophy and to our futuristic steps towards achieving Saudi Arabia’s Vision 2030.”