ATA to applaud industry heroes

Arabian travel awards will honour industry heroes on November 21, 2021.

The fourth edition of the Arabian Travel Awards will recognise all industry heroes at the brand new Le Meridien Hotel and Conference Centre in Garhoud. The Middle East is at the forefront of the industry’s recovery, as seen by the pent-up demand and shifting traveller sentiments over the past two years. This year’s awards are noteworthy because it has been a rollercoaster ride that has included some of the most daring and high-risk situations. Mentally, to keep individuals motivated to stay in circumstances that may not be ideal due to a variety of factors has given the sector a new face. The entire industry had to relearn, rethink, and restrategise the way forward after unlearning certain factors.

SanJeet, Mentor , Arabian Travel Awards, shares, “This year’s Arabian Travel Awards will have a special place for each individual and company that will carry one home with them, since it represents a culmination of their hardships and challenges, which they overcame to the best of their abilities. Voting is still open for people in the industry who have been at the forefront of promoting and proactively working during and after the pandemic, as well as now. Borders are slowly but steadily opening, and there is a demand from travellers; those who did not travel before COVID are now willing to travel; those who were previously price conscious are now willing to spend money on a vacation; and safety has become the most foremost ingredient in every way. We are all grateful for the Middle East’s great resilience, particularly the United Arab Emirates, which opened its doors to everyone and battled hard times with great leadership, as well as the proactive efforts to protect the communities that live here and to also uphold to protect the travellers and provide them with the best of care, and the vaccination drive that opened to everyone in the UAE For all of these reasons, we are celebrating the awards this year.”

If you haven’t yet voted for your team, now is the time to do so. Vote for your hero of the year on the website www.arabiantravelawards.ae. Make a difference in the industry and sustain all of the positive trends that have been witnessed. The world is experiencing a surge in travel demand, and now, more than ever, it is essential to support industries that contribute to each country’s future and economy. Tourism, travel, and hospitality contribute not just to the nation’s economy, but also to economic growth and a higher standard of living, especially in the region.