ATM focus on Saudi strategy

As the countdown begins for the biggest Arabian Travel Market, to be held from 9-12 May this year, Kingdom of Saudi Arabia will be a key focus with the specialized forum.

Shehara Rizly

The first, ‘From strategy to reality: Saudi Arabia’s tourism vision comes of age’, part of the ATM Saudi Forum, will focus on infrastructure progress, niche markets and fresh opportunities, as the country works to attract 100 million annual visitors by 2030. The second ‘Saudi Arabia’s blueprint for responsible tourism development’ will explore how sustainability, community inclusion, education and training, and the legacy impact of KSA’s broad-ranging tourism vision can offer a best-practice model for other global destinations.

The ATM Saudi Forum will feature high-level experts including Mahmoud Abdulhadi, Deputy Minister for Investment Attraction at the Saudi Arabian Ministry of Tourism, Captain Ibrahim Koshy, CEO, SAUDIA, Amr AlMadani, CEO, the Royal Commission for AlUla, Majed bin Ayed Al-Nefaie, CEO, Seera Group Holding, Fawaz Farooqui, Managing Director, Cruise Saudi and John Pagano, CEO, Red Sea Development Company & AMAALA.

ATM 2022 will welcome a range of high-profile exhibitors from the kingdom, including the Saudi Tourism Authority, as well as Saudia Airlines, Flynas, Seera, RED Sea Project, NEOM, Dur Hospitality, and first-time participant Al Hokair Group. “While religious tourism will remain a mainstay for Saudi Arabia, the global travel community is also excited about new prospects that are opening up thanks to the country’s growing investment in other segments,” shared Danielle Curtis, Exhibition Director ME – Arabian Travel Market.