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Rotana takes lead with digital strategy

With more hotel rooms opening in the Middle East, it is important to ensure that the service standards remain not only relevant but also exceed the requirements of today’s travellers. In an interview with TRAVTALK, Eddy Tannous, Chief Operating Officer, Rotana, talks about their latest digital transformation strategy and the …

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Redefining the art of arrival

Sushanth Nambiar, Cluster General Manager, Pullman Dubai Jumeirah Lakes Towers, Novotel, and ibis Gate Abu Dhabi, speaks with TRAVTALK about the highly anticipated re-opening of the Pullman JLT lobby. ‘This refurbishment is more than a facelift — it’s a strategic reimagining of the guest arrival experience, blending sophisticated design, tech …

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Commercial strategy meet in November

The 8th Annual Commercial Strategy Conference MEA of the Hospitality Sales and Marketing Association International Middle East and Africa will take place on 25–26 November 2025 at the Conrad Dubai Hotel, with TRAVTALK as the media partner. The event will gather the region’s leading hospitality experts for discussion. TT Bureau …

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TOURISE names its board members

Global tourism platform TOURISE has announced the members for its cross-sector Advisory Board, a powerhouse of industry titans guiding the platform’s strategic direction and shaping the agenda of the inaugural global summit taking place in Riyadh from 11–13 November 2025. The 14-member board brings together experts from various fields. TT …

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GNTO launches halal guide for GCC

The German National Tourist Office (GNTO) has launched the Germany Halal Travel Guide, a dedicated resource designed to support Muslim travellers in planning seamless, culturally respectful journeys throughout Germany. The guide can be downloaded free of charge from a dedicated microsite hosted on the official Germany Travel website. TT Bureau …

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L’AZURE boosts ops with Shiji tie-up

Nuran Kilani, Chief Operating Officer, L’AZURE Hospitality, speaks with travtalk about how their recent strategic partnership with Shiji marks a transformative leap in the group’s operational capabilities. Far beyond a technology upgrade, the integration of Shiji’s cloud-based Property Management System is shaping a smarter, more agile hospitality ecosystem for L’AZURE. …

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Decoding the overtourism dilemma

‘Threat’, ‘Hidden Cost’, ‘Great Danger’; these are just a few of the words recently featured in headlines around the world, highlighting one of the main challenges facing the global tourism industry today — overtourism. Increased affordability and accessibility of international travel, rise of low-cost airlines and proliferation of digital platforms …

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Powering the next chapter of tourism

On 25 November 2025, the Arabian Travel Awards will turn the spotlight on the visionaries transforming travel across the Middle East. This edition promises a powerful gathering of leaders, disruptors and unsung heroes from tourism and hospitality across the region. Over the past 7 years the event paid tribute to …

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Amadeus elevates its AI game

With decades of research behind it, Amadeus is now harnessing Artificial Intelligence (AI) to enrich the traveller’s journey and the agent’s role. In an exclusive conversation with TRAVTALK, Ernesto Sanchez Beaumont, MD, Amadeus Gulf, sheds light on how AI is being layered into existing systems, improving efficiency and redefining how …

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KSA crosses 100 mn tourist mark again

The Ministry of Tourism has released its 2024 Annual Statistical Report on the tourism sector in Saudi Arabia, highlighting key indicators of tourism activity and underlining the sector’s continued growth following the significant progress recorded in 2023. For the second consecutive year, the Kingdom crossed the 100 million tourist mark, …

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