Ayla preserves traditional flavours

Strategically located in the lush green areas of the United Arab Emirates, Ayla Hotels & Resorts scores higher precisely due to the environs in attracting not only the GCC but the rest of the world. Mohamed Soussan, Group General Manager of the hotel group, shares details with TravTalk.

TT Bureau

Known as the Garden City with the maximum number of roundabouts, Al Ain is one of the most picturesque destinations in the region. Last year, Ayla Hotels showed remarkable improvement in terms of leisure segment compared to previous years from different markets. There was an increase in tourists from GCC, Europe and Korean with a great mix of markets. The five-star Ayla Grand hotel comprises 220 rooms, four-star Ayla Hotel has 153 rooms and Ayla Bawadi houses 90 rooms. Meeting and function rooms are also available for events.
Mohamed Soussan, Group General Manager, Ayla Hotels & Resorts said, “Since it is a non-liquor concept hotel in adherence to local traditions, our properties are mostly preferred by GCC families. The concept has also found wide acceptance and popularity among the target group as well as foreign tourist and business executives.”
On participating in ATM, Soussan said, “The exhibition is a chance to meet major players of the tourism industry and establish contact with many suppliers.”
Ayla Hotels is set to promote its properties to national and international business partners and guests all around the world besides announcing upcoming projects. Talking about the strategy adopted to stay ahead in the market, Soussan comments, “Maintaining a strong relationship with our existing partners and finding new markets, new tour operators and travel agents is at the fore of our game plan. We also have various packages for Al Ain attractions and staycations such as Camel Market Tour, Wadi Adventure and Al Ain Zoo.” Driven by the goal of becoming the preferred business and leisure hotel operator in the Middle East, Ayla has chalked out an elaborate expansion plan to increase the company’s portfolio to 10 properties within the next 10 years.