TravTalk Middle East Online Magazine
For every thriving business, vision of the proprietors or owners plays a pivotal role. The recently rebranded The Tower Plaza hotel has a silent personality who likes to work behind the scenes and is the sole visionary of the hotel’s success story. The refurbished hotel has been competing well with its rival properties to re-position itself as a property known for the bleisure concept.
Shehara Rizly
The transformation of The Tower Plaza hotel started off just a year ago, today, it is one of the most lucrative hotels on Sheikh Zayed Road.,
Fatima Al Attar, CEO, The Tower Plaza, is responsible for overseeing all issues related to the property, or the property portfolio such as obtaining the necessary business licenses, ensuring the property is well-maintained, investing in improvements or expansions, and all core hotel operations. Al Attar is a great leader who has delegated responsibility to employees, General Manager and management teams. She is primarily concerned with the continued success of The Tower Plaza by building a success story being a local brand she grew from the start. She oversees recruitment efforts, stays up to date with emerging hotel trends, and ensures individual departments have everything they need. On a strategic level, she is competing with rival properties and re-positioning the hotel to match the bleisure concept.
When asked her about how transformation helps the industry, she explains, “Today, source markets have changed, especially post-pandemic. With the new branding, we are also tapping into new source markets, we are looking at developing new source markets to the hotel to add them to the classic and key performing markets such as CIS, German, French, Indian and other markets. Saying this, we are capitalizing on our relationship we built with our top partners around the globe who are a crucial part of our success.”
When asked about her contribution towards the tourism sector as the owner or proprietor, she said, “Location, accessibility, room size, room inventory and meeting space are the key USPs of our hotel. As we step into summer soon, for the international markets we have in place attractive rates and promotions with a decent room inventory to push traffic. With regards to the domestic market, we will put in place attractive staycation packages too.” She went on further about the key transformation/upgrade elements for the hotel. “Currently working on full room enhancements, including full interior designs to cope with global trends, work on reshaping our signature outlet The View@61 and working on new concept, new General Manager on board with a new vision focusing on elevating the guest experience. We have a prime location on Sheikh Zayed road with direct access to Emirates Towers Metro station,” she said.
