Bleisure point for next-gen travellers

Uniquely conceptualised 270-room Rove Trade Centre is the new revolution transforming the hospitality industry. Situated amidst the old and new districts of Dubai, the property emanates a sense of cultural heritage in a modern setting with its trendy design integrated with an artistic feel of a bygone era.

TT Bureau

As a midscale brand of Emaar Hospitality Group, Rove Hotels is a niche home-grown brand which always strives to provide guests with upscale value. Rove Trade Centre is the fourth property located between the World Trade Center with sky scrapers on one side and Satwa area on the other, depicting old Dubai.

Home away from home
One of the first things that will catch one’s attention is the unique clock hanging behind the reception. At the lobby, visitors can find a convenient store or a mini mart apart from the hotel’s restaurant located at the same level. At another level, one will find a laundromat, where he/she can wash, dry and iron clothes at their leisure. You can hit the gym for a quick workout or take a dip in the pool or perhaps even spend some time playing football or video games.

Hub for business
Ideal for the business traveller, the lobby at the hotel with its state-of-theart equipment such as Apple Mac machines can be used by guests with long tables and high chairs. At the work spaces, one can grab a coffee or a quick sandwich from either the restaurant operated by Rove or from the mini mart at the side of the reception. Three meeting rooms offer guests the opportunity to hold their meetings or workshops as per their convenience. Two rooms can be joined together to host nearly 70 at a time, whilst the third is more for corporate board room type of meetings for just 12 people. The pitstop at the side of the meeting rooms will be the point to grab a coffee while networking with others.

GM shares
Magdalina Chung, General Manager Rove Trade Centre stated that the concept was different as they wanted to make the guests feel at home. “Our objective is to help guests explore without borders. We attract millennials, young travellers and adventure seekers. Our concept is to make guests feel at home. Despite having the purchasing power to stay anywhere else, a lot of Rovers rotate around the locations. We attract a lot of entrepreneurs or those who start their own business. For business start-ups, facilities ranging from meeting areas to work spaces are available. Our techno hub in the heart of the lobby is for youngsters as it consists of a playstation and other interesting games.”