Blueberry makes waves in bespoke travel

Providing bespoke experiences for travellers across the globe, Blueberry Travel has become one of the most trusted travel curators in the United Arab Emirates. They are using Artificial Intelligence (AI) to provide a more curated experience to its customers. Jai Kishan Tewani, Managing Director and Partner, Blueberry Travel, shares more with TRAVTALK.

TT Bureau

Could you share about Blueberry Travel and the services you offer?

Blueberry Travel is more than a travel company; it is a global travel partner. In addition to tailor-made trips across Africa, the Middle East, and Asia—from corporate travel management to leisure vacations—Blueberry’s services encompass corporate travel, as well as leisure vacation travel management. Our expertise in local cultures and markets enables us to create tailor-made itineraries that reflect the individuality of our clients.

What is your expertise or Unique Selling Proposition?

Our strength lies in combining local expertise with global reach. With offices on three continents and over 1,100 employees around the globe, our unparalleled understanding of regional cultures makes us unmatched when it comes to providing tailor-made travel solutions—not simply booking flights and hotels. Creating unforgettable journeys is at the core of everything we do, and we take great pleasure in exceeding client expectations at every step of the way. Our team members share this enthusiasm for travel while striving to exceed them all.

As a travel advisor in today’s competitive world, how do technology and AI help the industry?

Technology is revolutionising how we do business. Artificial Intelligence (AI) allows us to analyse enormous volumes of data to predict trends and personalise recommendations. AI-powered chatbots help with routine inquiries, so our agents can focus on complex itineraries while virtual and augmented reality experiences give clients a taste of their destinations before leaving home.

Sustainability has become a key focus in the UAE and across the globe, what are the strategies that you have undertaken as a company to adapt?

Sustainability lies at the centre of our business; we aim to mitigate environmental impact while supporting local communities. To do this, we partner with eco-friendly hotels and transportation providers, as well as offer carbon offset options to our clients. Furthermore, our focus lies in responsible tourism, emphasising authentic yet eco-friendly experiences while leaving only positive contributions wherever our operations may lead us.

How do you handle last-minute changes or cancellations?

Travel plans may change unexpectedly. Our team is skilled at responding to last-minute requests efficiently using technology for itinerary alterations or finding alternative options quickly. While this may present unique challenges, it also presents us with an opportunity to demonstrate our flexibility and dedication to customer service while continuously exploring innovative technologies and partnerships that improve how quickly these situations are dealt with.

NDC plays a key role today; do you see it as a revenue driver?

Absolutely, NDC is a game-changer. With the greater flexibility, transparency, and personalisation opportunities that it offers to our business clients, not to mention greater revenue potential for both of us, adopting NDC means we have access to more inventory at more attractive fares while creating tailored packages, creating win-win situations between ourselves and our clients alike.