Bringing the ‘best’ of hospitality to Dubai

The 202-room Best Western Plus Pearl Creek, managed by Pearl Hotels, offers eight different categories of rooms and suites catering to leisure and business travellers in Dubai.

TT Bureau

The Pearl Hotels Group (PH Group), established in 2005, has become one of the fastest-growing hospitality companies in the Middle East with the opening of its first budget hotel – Rahab Hotel. Within a short span, the number of hotels in the group expanded to 15 new properties across Dubai and Saudi Arabia varying from budget hotels to 4-star premium properties.

PH Group is renowned as a chain of family hotels catering to the wider markets under the leadership of the Group’s Managing Director Haji Abdul Rauf. “Striving for excellence in hospitality, where our journey began with one star in 2005, today we have reached four stars and the journey will continue till we become the best,” says Rauf.

The hotel group has 400 professionally trained employees from different cultures and nationalities serving customers around the clock and ensuring that the best services are delivered in keeping with the high standards of hospitality.

Best Western Plus Pearl Creek offers spacious rooms in a welcoming environment with high speed Internet. All modern amenities are available in the eight different types of rooms and suites with a variety of dining options for the guests. The 24 hour coffee shop Café Latte allows busy business travellers to sit back and relax with a cup of coffee. Cloud 9 Shisha lounge and restaurant is a favourite among some of the valued guests. Women guests can also indulge in beauty services at the hotel’s Identity Salon.

Focusing on the group’s business is essential in terms of occupancy and the online marketing trends have become very active within the past few years. There are many newly identified groups emerging from India and China but the feeder market is still the GCC region. As a hotel catering to both business and leisure clientele their focus will be to ensure different markets are aware of the properties. For MICE, the hotel offers state-of-the-art meeting room facilities which could accommodate from six to 300 people in one venue. Pearl Dining can host over 120 guests at one sitting to enjoy a multi cuisine with their culinary experts from around the world.

Ravi K. Nair, General Manager, Best Western Plus Pearl Creek, shares, “The market trend this year seems to be on a rapid pick-up and it is important to participate in various travel, tourism and hospitality trade related shows in order to gain more exposure.”

Branding is important in every aspect as the clientele Best Western Plus Pearl Creek caters to is the most discerning among the rest. Therefore, placing branded toiletries in their cloak rooms and guest contact areas as well as rooms is quite an advantage.

There are many additional privileges for the guests on long stay at the property. Going that extra mile to make the guest feel at home away from home is a concept adopted by the brand which has many benefits to its staff members. Its strategic positioning both locally and globally for Best Western Plus Pearl Creek ensures they reach greater heights.