Business events’ recovery in Dubai

Dubai’s Department of Tourism and Commerce Marketing hosted stakeholders with updates on the roadmap for the business events sector as Dubai continues to lead global recovery.

Shehara Rizly

During the meetings, attendees were provided with updates on the success of events hosted in recent months and discussed Dubai Global Events Re-Opening Forum.

His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, said: “Guided by the city’s prudent leadership over the past year, Dubai has been able to lead the way globally not only in wider tourism recovery, but specifically in the restart of business events. Thanks to the efforts of our stakeholders across the sector, the momentum we built at the end of 2020 has gathered pace this year, with strong optimism for the coming months to further leverage our status as one of the few cities globally to be safely hosting business events of all sizes. As the countdown towards Expo 2020 Dubai continues, business events are playing a vital role in attracting more visitors and showcasing this as a safe city for international gatherings, and also in recapturing economic growth across all economic sectors.  We remain attuned to the needs of our stakeholders as we continue on our path and welcome their input, collaboration and expertise.”

Attendees highlighted the positive impact Dubai is having on the global stage, the strong prospects for attracting and hosting more major business events.