Curated wellness packages for GCC

Wellness tourism in the Middle East has grown in leaps and bounds and the travellers are keen to have a holistic holiday added to their schedule. The Farm, a holistic wellness sanctuary in San Benito, Philippines, has become one of the key holiday destinations for the ME travellers. Jennifer Sanvictores, Global Head of Sales, Marketing & Communications, The Farm at San Benito, shares details with TRAVTALK.

TT Bureau

Do share an overview of The Farm?

The Farm at San Benito, part of CG Hospitality, is an eco-luxury medical wellness resort in Lipa City, Batangas, just 90 minutes from Manila. Set across 52 hectares of lush greenery with views of the Malarayat mountains, it offers a tranquil, healing environment. The Farm has won over 100 international awards, including ‘Best Medical Wellness Resort in the World’ by SENSES Germany. Its integrative health programmes address lifestyle-related conditions like diabetes, obesity, and anxiety, led by specialists in holistic and preventive medicine. With 68 exclusive accommodations, The Farm promises a transformative wellness experience.

What is its USP?

The Farm at San Benito, a multi-awarded eco-luxury medical wellness resort, is a leading destination for Muslim-friendly wellness retreats, attracting travellers from the Middle East and ASEAN regions. With Halal-certified dining at Alive! Vegan Restaurant and Muslim-friendly accommodations, The Farm seamlessly blends medical science with holistic healing practices. Its unique Filipino Brand of Wellness, featuring heartfelt service and indigenous healing traditions, complements its integrative health programmes for weight management, diabetes prevention, heart health, and more. Committed to sustainability, The Farm sources organic ingredients locally, creating a personalised, eco-conscious wellness experience rooted in both personal and planetary well-being.

How important are ME clients?

The Farm at San Benito is positioning itself as a premier medical and wellness destination for Middle Eastern travellers, focusing on Halal-friendly options and family-centered wellness programmes. With a 10 per cent rise in visitors from the Gulf, particularly Saudi Arabia and the UAE, the Philippines is becoming a key market for medical tourism. The Farm combines top-tier wellness programmes, luxurious accommodations, and the Philippines’ renowned warm hospitality to offer a holistic, healing experience for travellers.

Could you share how you work with travel agents?

The Farm at San Benito collaborates with the travel trade in the Middle Eastern region to create bespoke wellness packages, featuring Halal-certified meals, family-friendly activities, and luxurious accommodations. Travel agents receive training and Fam trips to effectively promote The Farm’s medically supervised programmes, tailored to Middle Eastern preferences.