Delivering excellence in service

The Tower Plaza Hotel on Sheikh Zayed Road has been the most sought-after hotel by both leisure and corporate travellers from across GCC, Europe and CIS countries. Ahmed Ibrahim, Commercial Director and Acting General Manager, Tower Plaza Hotel, shares with TRAVTALK some of their unique experiences and initiatives to attract new source markets.

TT Bureau

What are the main source markets at present, and are you looking at attracting new source markets?

Currently, our primary source markets include the GCC, particularly Saudi Arabia and Kuwait, as well as strong inbound travel from Europe, Russia, and CIS countries. Given Dubai’s position as a global hub, we also see consistent demand from corporate travellers and transit guests. Moving forward, we are strategically expanding into emerging markets, such as China, India and Southeast Asia, leveraging Dubai’s growing connectivity and tourism appeal. Additionally, we are enhancing our digital marketing and partnerships with travel platforms to capture more leisure and business travellers from these high-potential regions.

Guest experiences seem to be making waves in the UAE. What unique experiences do you offer?

As the Acting General Manager at The Tower Plaza Hotel, I prioritise personalised and memorable experiences. Our prime location on Sheikh Zayed Road offers guests’ seamless access to Dubai’s business and leisure hubs, but what truly sets us apart is our commitment to tailored hospitality. We offer exclusive dining experiences with curated menus at our in-house restaurants, bespoke city tours for leisure guests, and flexible meeting solutions for corporate clients.

Are you looking at attracting corporate or MICE sectors?

Absolutely. The corporate and MICE sectors are key focus areas for us. With Dubai’s thriving business landscape, we are positioning The Tower Plaza Hotel as an ideal choice for corporate travellers, small to mid-scale conferences and corporate retreats. We are actively collaborating with travel management companies, global booking platforms and local event organisers to strengthen our corporate clientele.

If you have any tie-ups or loyalty programmes?

Yes, we have a dedicated loyalty programme designed to reward our frequent guests, especially business travellers, with exclusive benefits, such as discounted rates.