Dubai enroute to innovation

The changing landscape of Dubai has unleased many an option for travellers who seek more than the usual hospitality at a destination. The Ain Dubai project promises to mark a new era for hospitality in the city.

Dubai has definitely not finished to surprise us all and will surely remain the city of superlatives. Over the past decade, I have witnessed the spectacular development of The Jumeirah Beach Residence, which is now part of the most vibrant leisure destinations in the United Arab Emirates and became one of the preferred location for international travellers as well as for local residents. The proximity with Dubai Tram and Dubai Metro provided to the area a new dynamic, it is now much easier and enjoyable to access this side of the town. The completion of the outstanding Ain Dubai project will mark a new era for us. Guests staying at the Sheraton Jumeirah Beach Resort will benefit from a premium view on what is set to become an iconic landmarks in the Gulf. This addition to Dubai’s milestones is definitely a great asset for us as a leisure resort. Not only the surrounding environment has an impact on the way we do business, since 2016, we are operating under the umbrella of Marriott International, largest hospitality brand worldwide; together with my team, we very much look forward to learning from the company’s strong service culture and innovative spirit.
My team has well embraced Marriott’s standards and we are already working on uplifting our offers with a fully revamped concept of regional cuisine for our signature restaurants. We want to bring to our guests’ tables a selection of handpicked dishes matching the identity of our dining outlets, while using the skills of our associates. We also want to innovate the way we create beverages and are working on a new menu of refreshing drinks all made from regional products and fresh aromatic herbs. The upcoming year looks very promising for us, while we maintain consistency in delivering excellent services we are strongly focusing on innovation and create tailor-made experience for each of our guest to go beyond their expectations.

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