TravTalk Middle East Online Magazine
To achieve a cashless, contactless payment system across hospitality, retail and tourism sectors, Department of Culture and Tourism, Abu Dhabi (DCT Abu Dhabi) has announced signing of Memorandum of Understanding (MOU) with PayBy, an innovative financial technology platform.
In support of the UAE government’s vision to create a secure financial ecosystem for merchants and consumers and its drive towards digital transformation across all sectors, PayBy’s widely accepted, user-friendly, and secure platform will now be in use across hotels, malls and other tourism establishments. With the current global concerns around hygiene and safety, the use of PayBy’s system will play a key role in minimizing touch points across the emirate.
Saeed Al Dhaheri, Acting Tourism Products Development Director, DCT Abu Dhabi, said, “Our MOU with PayBy is an important step towards a seamless and innovative financial ecosystem throughout Abu Dhabi in line with the national digital transformation which will benefit consumers, visitors and other stakeholders. At DCT Abu Dhabi, we are committed to the use of state of the art technology to improve the experience for tourists and residents, so that the implementation of PayBy is another important measure in achieving this objective.”
Financial transactions on PayBy are protected by advanced technologies, including an Artificial Intelligence-based fraud management system to detect unauthorized activities complying with Payment Card Industry Data Security Standards (PCI-DSS), the international gold standard in this sector. By offering security to guests’ payments at participating establishments and entities across the emirate, PayBy will support Abu Dhabi’s efforts to be a ‘smart’ tourism destination equipped with leading digital infrastructure.
PayBy was launched to offer safety, convenience and efficiency to consumers and businesses, and to support the UAE in its digital transformation. The necessity of social distancing has accelerated the growth of contactless payment solutions, such as PayBy, and has led to increased use of similar systems. The PayBy App can be downloaded from Google Play, App Store and Huawei AppGallery, or by visiting https://www.payby.com/download.
